As first reported by ZeroHedge
🔗 Read the original article (Requires ZH Premium Subscription)

When a global financial heavyweight like Goldman Sachs starts telling homeowners to prepare for power outages, it’s not just noise — it’s a siren. In an article published on ZeroHedge 48 hours ago for its Premium subscribers, Goldman issued a stark warning: the U.S. power grid is entering “critically tight” territory, with potential for rolling blackouts, price spikes, and regional failures.

This isn’t about freak winter storms or a rare event. It’s also summer they’re worried about.

Goldman analysts Hongcen Wei, Samantha Dart, and Daan Struyvenn point to rising electricity demand driven by heatwaves, rapid electrification (EVs, ACs, data centers), and growing instability caused by the shift to renewables without adequate storage. The North American Electric Reliability Corporation (NERC) also weighed in, saying two-thirds of North America is at risk of energy shortfalls this summer — including areas like California, the Midwest, Texas, and the Northeast.

The Midcontinent Independent System Operator (MISO) region alone is short about 1.2 GW of reserve power — enough to leave millions of homes in the dark when temperatures rise and demand spikes.

ZeroHedge, covering the Goldman note, told readers: it’s time to start thinking about backup power for the home. Their recommendation? Get a backup whole-house generator.

We agree that whole-house power backup is no longer a luxury but is fast becoming a must for every home. 

But here’s where we strongly disagree. Generators are the old playbook. In 2025, they just don’t make sense anymore.

Generators are messy. They’re loud, fuel-dependent, polluting, and require ongoing maintenance. And during climate-related emergencies — when fuel deliveries are disrupted, air quality is already compromised, and noise ordinances are in place — they can become more of a liability than a solution.

The modern way to protect your home and family is with home energy storage batteries — like the IONIX SmartWall™.

These batteries are automatic, silent, and emissions-free, kicking in instantly when the grid fails. They store clean energy, work with or without solar, and offer long-term value by reducing electricity bills through time-of-use optimization and grid interaction.

And if you’re reading this from Canada, thinking this is just a U.S. issue — think again.

Canada’s grid is increasingly interlinked with the U.S. in terms of power imports, pricing pressure, and weather impacts. Rolling blackouts in northern states can easily ripple across borders. We’ve already seen major outages in Quebec, Ontario, and British Columbia — even without the kind of extreme summer stress Goldman is describing.

Grid strain doesn’t check passports.

And for those thinking this is just about cold-weather failures — like what happened during past winter storms — think again.

Summer is the new blackout season. Prolonged heatwaves, wild fires and stressed transmission infrastructure are pushing systems to the edge. It’s no longer about heating — it’s about cooling, which draws enormous power.

At IONIX, we believe real resilience means planning ahead — not reacting in the dark. And we believe that plan should match the future, not the past.

IONiX SmartWall is more than backup power. It’s peace of mind. It’s clean power that kicks in when the grid can’t. And it’s a daily energy solution that pays for itself while future-proofing your home.

So yes — Goldman Sachs is right. The grid is fragile, and it’s time to act.

Just don’t fall for an outdated solution. Some large cities no longer even allow generators to be used. Others will soon follow.

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